Childlike Cereal for Grownups

I love cooking and spending time in the kitchen, but I admit that ‘cereal for dinner’ went from being a guilty-pleasure to a point of pride for me when I started working on Magic Spoon. With my team at Gander, I worked closely with the founders to build the concept of what this new product should not only look like, but also feel like. My passion for storytelling was used in its full effect as we built a new world where adults could feel good about eating “sweet” cereal again.